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Field notes

What is actually working right now in paid media, funnels, follow-up, and content for service businesses.

GoHighLevel

The 7 Pipeline Stages Every Service Business CRM Needs

"Warm Lead" isn't a pipeline stage, it's an opinion. Here are the 7 stages built for how service businesses actually close deals, each one gated by a required field and tied to a report that matters.

6 min read

Meta Ads

Structuring Meta Ads Around Cost Per Booked Call

Cheap leads are easy to buy and easy to waste. Here is the account structure, testing rhythm, and scaling rule I use when the only number that counts is a booked call that shows.

8 min read